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Welcome to Our World!

A brief history of lime

 

Our mission

With passion and creativity, we encourage our community to embrace health, wellness, and a vibrant, plant-based diet to positively impact humankind and the sustainability of our planet.
 

Our Values

FUN

This company was built on fun! We are proud of the fact that our staff enjoys coming to work and spending time with people they love being around.

WELCOMING

We are hyper-focused on making all of our customers and crew feel like they belong at JuiceLand. We welcome all!

VITALITY

Our energetic crew and our fresh products promote vitality, providing the energy to empower healthy choices.

MINDFUL

We care about quality, our impact on our community and, the health of the planet. We are mindful when it comes to each other’s needs and demonstrate this in our actions, our communication, and our daily practices. 

We’ve developed our Feel Good, Do Good initiative to raise awareness for important causes in our communities and to facilitate giving for our conscientious consumers. What’s Feel Good, Do Good? Every quarter we feature a special, fresh juice smoothie, created by our innovative juice chefs in support of a specific charity or initiative. Fifty percent of profits from this special drink are donated to a cause that resonates with our company values.  

REFRESHING

JuiceLand was inspired by the refreshing waters of Barton Springs Pool in Austin, TX. Every Austinite knows that Barton Springs’ perpetually chilly waters are the ultimate source of refreshment on a hot summer day. Walking out of a JuiceLand feels like jumping into the Springs: you’ll leave feeling refreshed by the fresh smell of delicious fruits and vegetables in our shops, exceptional customer service, inclusivity and diversity in our workforce, our delicious delights, and so much more! 

EXCEPTIONAL

We go above and beyond to uphold a high standard of quality in our products, our customer service, and our crew.

Gratitude

We believe that in just about every situation, there is something to be grateful for and that what you focus on expands. We appreciate fresh fruits and vegetables, fresh faces and fresh attitudes. And we especially appreciate our JuiceLand crew, customers, and community. As we love to say: Gratitude is the juice of life!

 
 
 
Matt Shook - 2001

Matt Shook - 2001

The Juiceland Journey

in 2001, Juiceland's founder Matt Shook, took a break from swimming at Barton Springs pool to get a fresh carrot-apple-ginger juice up the street at the Juice Joint. While filling up on juice, he also filled out a part-time job application. His life would never be the same.

He found his calling: making fresh juices and smoothies for people in search of refreshment.

Only 4 smoothie recipes existed at that time, simply known as:

#1 #2 #3 #4

In 2011, Shook started JuiceLand as the culmination of all he had learned and enjoyed over the years. JuiceLand’s menu would come to be award winning, dynamic and diverse, offering a delicious array of cold-pressed bottled juices, vegan cuisine, smoothie bowls, shots, and cleanses. 

 
 
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The juice Crew

burnet road - Circa 2011

Our fun-loving (and growing!) team now fuels dozens of locations throughout Texas plus one in Brooklyn, helping people feel better from the Third Coast to the East Coast.

 
 

Want to join the Juiceland family?